Your landing page is your sales guy
So you have heard of this term and what does it mean. It is the first page that the internet user lands on your site. It may not necessarily be the 1st or home page of your website, generally it is, but the search engine (google, bing, yahoo) may have a link to another page on your website, which they have indexed on their lists as being more relevant to the search terms that the customer is looking for.
A part of your online marketing strategy is this landing page. A great landing page drives traffic into your website and this will lead to conversion rates into potential sales leads.
Remember this is the equilivant to your business card, or the customer focused appearance of your business, your shop front. It is what people judge you and your business by.
All your online marketing strategies should point to this one landing page, so once you have a visitor to the site, you have them engaged, and on the path to becoming a paying customer.
Your landing page is your sales guy
It is the first point of contact for a potential sale. So it makes sense to put your best into a landing page.. which makes them a little different from your usual bland website page. Be as effective and informative as possible on your landing page and it will pay dividends.
Get your ingredients right for the perfect landing page
Is there a magic formula to get this page working effectively, Sorry no.
You must spend time and effort, not necessarily hard earned cash to develop an effective page. The basic ingredients are freely available, but make sure to add some expert experience to the mix.
- First up is keeping a functional page.
- Keep it simple and uncluttered.
- Strip it down so it doesn’t include 50 million options and your website menus.
- Get the reader involved so that they want to sign up or hand over their details.
- Keep the direction simple and clear.
- Make clear the benefits of interacting with your landing page.
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